Pewpols AW 2024 | 2025 Launch Paris

In 2024, Pewpols made its second appearance at the annual Silmo Show in Paris. Building on the positive reception of our Signature Collection at the 2023 edition, we introduced eight new signature styles, showcasing our ongoing commitment to this collection and our vision for its future.

After constructing this years Green Room in Ireland, we embarked on an 18-hour ferry journey from Rosslare port to Cherbourg, followed by a drive to Paris a few days before the event to set up. This year, we were thrilled to have our own stand-alone booth in Hall 7, where we welcomed partners from Italy, Benelux, Turkey, India, and Eastern Europe to unveil our new collection to both new and returning customers in these regions.

We also had the pleasure of meeting many of our clients from around the world and welcomed new stores from Northern Europe, Canada, the USA, Japan, Israel and more to join us on our journey. With our collection now exclusively made in Italy, it was a prime opportunity to demonstrate the brand’s progress and our commitment to creating the finest eyewear in the world, without compromise.

New styles such as O’Hooligan, Harry, and Masten were well-received by our customers, and our focus on colour this season was particularly noted, with the new teal colourway standing out at the show. The team celebrated our time in Paris with a gathering at Soces on Saturday night, and after the four-day event, we returned to Ireland, looking forward to an exciting 2025 and beyond. Keep an eye out for the new collection launching in October 2024.