Pewpols Interview - The Odessia Eyewear Journal

Where does the name Pewpols come from? Why is the brand called that?

Pewpols is very much a suggestive and phonetic name given to the brand by its founder. In a lot of ways it describes our purpose and qualities. It creates a mental link to what we do without being literal.

What mission and legacy does Pewpols aim to represent?

We started with a clear mission: to recreate and reimagine vintage eyewear. Our focus has always been on the tactility of materials, working primarily with acetate. The brand is about redefining what vintage eyewear can be in a modern age, using the finest materials and paying close attention to how each pair feels, both in your hands and on your face.

Where is it designed and manufactured?

Our products are designed by our team in Ireland and Scotland, and every pair of glasses is meticulously crafted in Italy, along with our leather accessories.

How many collections have you released, and what are they?

To date, we’ve released six collections. Our approach is to focus on one major collection each year, complemented by smaller releases throughout. We never repeat ourselves. Each collection brings something new. Toward the end of the year, our customers join us in Paris for a major show, while earlier in the year we host a more intimate showroom experience to reconnect with clients. This January, we’re planning that gathering at the Park Hyatt in Milan.

What would you say is your differentiator in the market?

At our core, we are an acetate-focused brand with a strong emphasis on Haute Vintage Eyewear. We incorporate influences thoughtfully, never over-engineering or forcing complexity. At this level, that pursuit is common in eyewear. It’s not our goal.

What truly sets us apart is our Irish identity. Our frames are crafted in Italy, which is exceptionally rare at this level of eyewear. Behind the brand is a team with deep knowledge, focus, and the ability to create frames that customers enjoy. We ignite dialogue, and influence perspectives when we execute at our best. Above all, we hold a deep understanding of our concept because we’ve been immersed in it since 2017, and that clarity is the foundation of a strong brand. Trends come and go, and what we do may align with them at times, for better or worse. But when a brand starts looking around or trying to convince itself of its identity, it can lose its edge.

Where do you have a presence or sell your products worldwide?

We’re fortunate to have built a strong global presence, and our focus now is on deepening that reach with our own carefully selected stores. We’re already in most key markets, so the priority is expanding our footprint and strengthening our position within them.

Which pieces would you consider the house’s signature designs?

O’Hooligan is arguably our proudest design to date. Distinctly Pewpols and a frame that flatters almost every face.

Interviewer: Ulises De Jesús

Interviewee: Dominique McSweeney - Wholesale Director